Leon at Pocklington’s Bakery came to us earlier in the year to ask for a new range of labels to elevate his products and give a better customer recognition on the shelf in PBL retailers.

A continuation of the earlier style set for the Luxury Mince Pies with an evolution of the PBL brand now that Leon has taken over the bakery gave us the perfect chance to implement moody high end bakery photography and a prestigious colour palette to great effect.